What are the most used digital business models?

A Netflix subscription or renting a car online for the weekend are things that have only happened thanks to Digital Transformation. The new digital business models have opened a range of possibilities in the business sector with which they have managed to satisfy the demands of customers and the current market.

With technological evolution, we have been able to see changes in Digital Business and its new digital business models. Thanks to this, they have emerged in companies from various sectors such as the media, airlines, tourism or financial intermediaries. We are already facing an era in which the way a company manages its relationship with consumers will surpass the current business-to-business intermediation model.

Do you want to know what kind of models use Spotify, Uber or Airbnb? Well, keep reading this post where we tell you which are the most popular digital business models and how they work.

What is a business model?

A business model is a representation of how a company creates and delivers value to its potential customers.

This delivery of value is made through the natural interaction of various interdependent variables that have to be identified and optimized during the execution of said business model.

These business models have been described and studied over time by different experts in operations and business schools, going back to the first texts with Peter Drucker in the 1950s. However, the passage of time has allowed businesses encounter new innovative variables that have made it possible to improve the production and delivery of value and the way in which we charge our customers.

One of the events that has allowed the most innovation in the operational structure of companies is the arrival of the Internet, and with it that of digital business models.

Digital business models

Digital business models are the business forms applied in the digital world. What is a digital business? This type of online business model takes advantage of technology to improve its services both within the company, as well as with its stakeholders and clients, and to make value and monetization proposals. If all this is achieved successfully, the results will be great digital businesses that enter an innovative market in which there are more and more players.

How can I represent my business model?

During the first steps in creating a business, the need to have a Business Plan or Business Plan has been historically taught. However, in a BANI environment as changing as we live in, these business plans do not usually withstand the impact with the market, since they are usually developed to operate in static conditions in which disruption is not the order of the day. .

For those entrepreneurs who are starting a business, the best way to represent a schematic organization chart of how your company or startup will work is through the so-called Business Model Canvas.

How to know what my business model is

The question you have to ask yourself when determining which business model to apply is "How do I plan to charge my clients?"

Once you are clear about the answer to this question, it is most likely that the business you want to replicate is in one of the following categories of business models:


Saas or Software as a service (Software as a service)




Electronic commerce or e-commerce

Ads-based model and monetization of customer data

Hardware sale

Open source


If after reading this post you still think that your business model does not fit with any of the previous categories, it is most likely that you are building something extremely difficult (usually known as Moonshot). In that case we recommend that you review your business model since experts like Anu Hariharan recommend launching to the market with a proven and solid business model (like the 9 above).