6 digital business models for a new generation of entrepreneurs
Many new entrepreneurs live under the illusion that doing what they did for a company but on the outside will multiply their income.
The bad news is that 90% of those who start a "digital business" today will inevitably fail due to the lack of clarity on this, and that is that most of those who say they want to start do not stop for a minute to ask themselves the question : What business model am I going to adopt?
Of what is out there and I already know that it works, what is the route that I am going to follow?
The thing is, almost everyone who chooses the entrepreneurial path is going the most obvious path: doing the same job they did when they were employed but independently.
Many of these new entrepreneurs live under the illusion that doing what they did for a company but on the outside will multiply their income, and this may be true, but only up to a point.
Becoming a service provider is an option, but the truth is that it is the most competitive option and if you opt for this way of doing things, the safest thing is that during the following years you will live the lifestyle of the self-employed or freelancer, which It is different from that of the entrepreneur or the entrepreneur.
I am here to tell you that this is the best time to start an online business, and although this may be true at any time in the history of the internet, the reality is that these times are really good, because today we know better than ever what works and what doesn't.
And today I am going to share with you 6 business models where you can stand out for your mission and your purpose while living the lifestyle of the digital nomad even though you know little about technology, so pay attention to me because this will serve you,
Business model number 1: Infoproducts or information products
Books, eBooks, courses, audios, DVDs or reports are some of the most common formats of a digital business based on information products or info products.
If you are one of those who know something, and that something can be encapsulated in a physical or digital format, this business will interest you.
It is true that at an international level this may be one of the most competitive models in the world, but also and fortunately the Spanish-speaking market is still fertile and receptive for experts who market their knowledge in this way.
Business Model Number 2: Online Coaching Services
If you are a one-on-one coach, group coach, therapist or in some way you have clients that you help to achieve a certain result, this model may be for you.
Imagine a situation where you spend half of your day talking on the phone or on Skype with new clients who value your expertise and benefit from your advice.
If this resonates with you, here are your next steps
Research your competition and find your differentiator.
Design a personal brand, do not complicate yourself too much, just make sure it is clear who you are and what you are an expert in.
Build a high price structure (tip: anything under $ 500 is too low)
Generate a sales funnel,
Design and execute a marketing strategy,
Concentrate your first small group.
Business model number 3: Events
If you are an organizer of events, conferences, courses, seminars or any type of event that has the final audience as an audience (not companies or government), you can also leverage digital marketing resources to grow your business.
Your next steps:
Build a page for your next event, but not a traditional page but a funnel-shaped page that allows you to attract your potential customers,
Start creating an online community of future attendees. You can use Facebook, LinkedIn, Slack or any other similar groups,
Set the dates of early bird, regular and late,
Launch your campaign,
Execute.
Business Model Number 4: Professional Services
If you are into personalized services and these services can be provided remotely (for example, if you are a designer, accountant, consultant, therapist, etc.) this model is for you. And if that's the case, these are your next steps:
Create a personal brand, the same, nothing complicated, just make it perfectly clear who you are and what you do. If you can get some excellent testimonials,
Generate a portfolio of services. Avoid “tailor-made” packages as much as possible, better generate a system where your services are provided in the most mechanical and systematic way possible.
Let all your potential clients know that you will now start working remotely,
Design and execute a marketing strategy.
Business Model Number 5: Publications
Business Model Number 6: Affiliate Businesses
If you are one of those who are capable of gathering people but do not want to have the responsibility of selling your own products or services, making affiliate sales may be the best model for you.
What you can do is find one or more digital products (infoproducts, software, coaching, etc.), find out if they have an affiliate program and start selling them to your community.
Commission rates vary, but you can find products that will give you anywhere from $ 0.0000001 cent per sale, up to $ 50 or $ 100 per sale, or more.
If this is just what interests you, your next steps:
Identify an audience you want to work with,
Create a system where you have direct communication with these people, for example a Facebook group or an email list,
Find the digital products or services that are already in circulation and that have already been tested. Avoid messing with new products.
Generate a strategy where you contribute content and at the same time sales with your affiliate links.